this ain't livin': The Perils of Environmental Certifications

Having some kind of standard in place for differentiating between different approaches to building and sourcing projects is important, because it provides a benchmark for people to hit and creates a reference for consumers. But when companies can adhere exactly to the standard without actually embracing its spirit, the value of the certification is diluted, and consumers lose out. How many people visiting this Starbucks are thinking about the environmental issues behind the structure? Probably not that many, and criticisms may be dismissed with the argument that ‘at least they’re doing something.’

  1. se-smith posted this