Silvio Berlusconi is a man driven by fear, but also one whose political war coffers are flush with cash. He’s in control of three TV stations and has hundreds of experts at shaping public opinion at his disposal. That’s the starting point for Berlusconi’s election campaign. Already, his campaign machine is running at full steam. And although this campaign can at times come across as imbecilic or insane, is actually the product of savvy media professionals. Pollsters measure the mood of the people every day and track what is and isn’t working for the Berlusconi camp.