A Thai man and his girlfriend are shopping at a furniture store. She sees pillows on sale and gets excited, her feminine voice falls suddenly to a deep male-like tone.
Shocked and horrified, her boyfriend runs off.
The advertisement by IKEA, the world’s biggest furniture retailer, has incensed a Thai transgender group which called it “negative and stereotypical” and “a gross violation of human rights” in an open letter to the Swedish retail giant.