Reuters: "Disrespectful" IKEA ad touches nerve with Thai transsexuals

A Thai man and his girlfriend are shopping at a furniture store. She sees pillows on sale and gets excited, her feminine voice falls suddenly to a deep male-like tone.

Shocked and horrified, her boyfriend runs off.

The advertisement by IKEA, the world’s biggest furniture retailer, has incensed a Thai transgender group which called it “negative and stereotypical” and “a gross violation of human rights” in an open letter to the Swedish retail giant.

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