Going public with a dramatic action is one thing. Building a durable organization of workers in the notoriously inhospitable low-wage service sector is another. But a small, spunky union in New Zealand offers an example of what a lasting union in fast food can look like.
The independent union Unite (no relation to UNITE HERE) launched its “Super Size My Pay” campaign in 2005. Now with more than 4,000 members at KFC, Pizza Hut, McDonald’s, Starbucks, Burger King, and Wendy’s, it has become one of the most successful fast food organizing efforts in the world.